Stop Discounting Blindly: Build a Pricing Governance Process That Scales
- Dr. Anthony M. Young

- Jul 13
- 1 min read
Discounting becomes ‘normal’ when teams lack clear guardrails and decision rights. Governance fixes that — without slowing sales.
What pricing governance includes
- Clear price corridors and discount thresholds
- Approval matrix (who can approve what)
- Deal desk or lightweight review process
- Exception tracking and root-cause analysis
- Monthly pricing performance review
Start small
Implement 2 guardrails first: (1) discount thresholds by segment, (2) required justification for exceptions. Then add reporting.
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